AdWeek | Brand Sweepstakes Get Twitterized

The run-of-the-mill holiday sweepstakes is getting a social twist with the addition of sharing features brands hope will extend their reach.

Brands like Microsoft, Sephora, Nascar and Comcast have kicked off Twitter sweepstakes promotions this month, in the hopes of luring customers into chatting up their brands on the hot social network.

Microsoft this week is promoting the launch of its new line Windows Server 2008 R2 with a competition for users to Tweet haikus about them. The R2Haiku takes submissions via Tweets entered on the contest Web site that are then broadcast to a submitter’s network.

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