Strategy Magazine | RPGs look for brands to play with

What’s the future hold for humankind? More MMORPGs (massive multiplayer online role-playing games), and more brand presence in the gameplay.

Currently running in an open beta version, Spark City was designed to provide a 360 experience for advertisers as well. Fuel recently signed a deal with U.S.-based toy company Jakks Pacific for an in-world store and branded game promoting its Girl Gourmet Cupcake Maker. “It lets them build a richer experience,” explains Mike Burns, CEO of Fuel Industries. “Kids and parents can go and interact with the toy before they ever go into a store.”

(Full Article : RPGs look for brands to play with)