Globe and Mail Breakthrough | Fairytale ending for tiny Ottawa firm

When the 90-minute meeting ended, Mr. Burns and Mr. MacPhedran walked away stunned. “Holy smokes, what just happened?” Mr. Burns said, turning to his colleague.

What had happened was the beginning of a deal that would see the small Ottawa marketing firm reinvent the 29-year-old Happy Meal for more than 30 million children in Europe.

(Full Article: Report on Business)