Fuel Industries among very first to offer iPhone games

OTTAWA, July 11 /CNW Telbec/ - Fuel Industries is not a company known for coming in late on industry trends. The Canadian interactive studio was among the first in the branded entertainment space, and one of the first to build 3d immersive worlds in a browser dating back to 2004. The same early adopter spirit holds true with their first entry into the mobile gaming realm as their new title Spinner: Prologue for iPhone launches with the iPhone App Store on July 11.

“The iPhone has done more to change the way we think about mobile interactive than any other individual device in history,” said Warren Tomlin, Chief Creative Officer of Fuel Industries. “For us to wait and see with this device would be to put us in the same league with companies who waited around for the internet to catch on.”

While Spinner: Prologue is just the first iteration of the gameplay, the company has more titles and applications planned in the next few months.

“Mobile has always been the black sheep of interactive marketing,” said Tomlin. “Clients want to love it, but the technology has always been too limiting. This new platform gives us a way to create rich entertainment that reaches out and grabs the palm of their hand.”

While the ultimate market size for the iPhone is still relatively unknown, the company believes that the introduction of the new 3G phone and interoperability with the iPod Touch will allow marketers to target a very affluent and tech-savvy market that will continue to grow.

“It’s an exciting time to be developing games for the iPhone,” said Brian Robbins, Fuel’s gaming evangelist and the game’s developer. “It’s been a long time since we’ve seen a market where so many people were so excited about the content, combined with a marketplace that allowed open access to reach those users.”

Spinner: Prologue is available as a free download from the iTunes Store, and can be played on either the iPhone or the iPod Touch.

For further information:

Ryan Anderson, Director of Communications, Fuel Industries, (917) 512-9489

Nick Iannitti, Public Relations Manager, Fuel Industries, (613) 224-6738