Ottawa Citizen | For Ottawa Firm, partnership with McDonald’s is a happy deal

by Vito Pilieci

A small Ottawa company is gearing up to “put a smile on” the faces of 80 million children across Europe and create at least 50 new jobs in Ottawa, all thanks to a Happy Meal promotion with McDonald’s restaurants.

Fuel Industries Inc. will kick off its new Fairies and Dragons franchise with McDonald’s in 40 countries across Europe, including France and Britain, introducing children in those countries to four friendly fairies and four ferocious dragons that come to life on home computer screens.

The fairies — Rose, Lilly, Sunflower and Violet — and the dragons — Earth, Ice, Fire and Wind — are getting quite the coming out party. Once the promotion begins in mid-April, Fuel says more than 235,000 CDs containing the creatures will ship to McDonalds across Europe every day.

(Full Story: Ottawa Citizen | For Ottawa Firm, partnership with McDonald’s is a happy deal)

(See Also:  Vito Pilieci’s Blog | Fuel Profile)