CHALLENGE

Screenlife and Paramount had a challenge--taking their hit Scene It? brand and bringing it to an audience moving much quicker than retail table games can keep up. We mustered every ounce of film geekery to get behind this project.

STRATEGY

Part of Screenlife's extended strategy with the brand is breathing new life into partner Paramount's back catalog of films, driving more interest in DVD pickup of these titles.

Facebook's potential as a sharing and gaming platform, not to mention the natural sense of competition and comparison that permeate a lot of its most popular apps, made it the right place for Scene It. Mix that with the general lack of high-quality movie games online, and the strategic opportunity became apparent.

The goal of DVD sales would also be made exponentially easier online, with the ability to allow movie fans to acces DVD sales directly by clicking through from the game.

CREATIVE AND EXECUTION

With Screenlife's collection of classic licensed movie clips, creating the most immersive Facebook movie game was a matter of wrapping the core gameplay with social elements that would give the game legs.

Scene It? Online takes players through their very own film career, in one of four tracks: actor, writer, director, or producer. As the complete quizzes and challenges, they'll move up in the industry and be able to afford more lavish luxuries for their avatar, from new cars to mansions in Malibu.

Threaded throughout the experience are the licensed clips and images that Scene It? is famous for, all loading up within the Facebook app. Players can challenge friends, top their position on the world leaderboard, and own the industry though beating the multiple trivia challenges.