A few people recommended that I check out David Allen’s Getting Things Done (that’s GTD for all you cool people). I’m still working my way through the book, but what I’ve seen so far makes sense. The basic idea seems to be that you figure out what the next steps are for everything you need […]

Ok, just a quick post to mention Super Paper Mario on the Wii. I just can’t resist saying something about it. Essentially, this is Mario as you know it … side scrolling platform mayhem … only there exists an ‘alternate’ dimension in the 3d world that hides bonuses, power ups and solutions to puzzles.
Think of Mario, then […]

If you believe that 10 years from now you will read a paperback or a daily paper, best think again. Useful ebook technology is actually on the horizon. There are a number of new players building prototypes looking at cool features and, of course, thinking about the impact connectivity could have on a beautifully crafted […]

Settle down, grab your favorite alcoholic beverage and read on … it’s my first blog post. I’m Jeff Murray, Director of Game Development here at Fuel HQ.
Now, Ottawa may not be the capital of game production (yet) but as I stood out on my porch last Friday evening, looking up at the stars and hearing […]

So, you know that point during a move when you pile all of your stuff in one room and think to yourself “how the hell did I get this much crap?”  Now imagine what it would be like if you had 80 roommates. 
We’re about to move on up to our brand new digs next […]

I’m not sure how to respond to an introduction by song - there’s just no way I can top that. Instead I’ll just say that it’s great to be back here with Fuel. A lot has changed since I left - there’s quite a few new faces, and the entire company is getting ready to […]

For those of you who have been reading this blog for any amount of time, you will no doubt remember that before me and before Sean, there was a much more regular author on the site.  Ladies and gentlemen, it is my pleasure to re-introduce to you the Sultan of Shockwave, the the Admiral of […]

In most cases when you launch a viral campaign, you’re looking to create buzz.  Success means different things in different situations, but to be as reductive as possible, in most cases lots of buzz = successful viral campaign.
That’s why I was very interested to read on Stephen Dubners Freakanomics Blog about Fox dramatically reducing the […]

Bacon in the form of little glass trophies, at least. Last night was the Canadian Digital Marketing Awards, and we spent the evening partying with the best interactive minds in the country - and we did quite well for ourselves, I must say.
We won a total of eight awards: 2 gold, 4 silver and […]

Are you the sort of person who shows up five minutes early to every appointment, and gets annoyed when others don’t do the same?  Do you have a meticulous attention to detail that would make Rainman look disorganized?  Do you have a strong marketing and advertising background managing proven brands?  Are you getting tired of […]