Here at Fuel, we’re always connected. As such, we’d like to think that our taste for interesting web content has been refined through simple causality: click more/learn more. Every week, I’ll be bringing you a quick glimpse into what we found interesting in the worlds of both branded entertainment and completely random content. […]
It’s now 12 days and counting till one of my favorite design and technology conferences - FITC in Toronto. Both Julian and I will be giving presentations. Julian’s presentation - Creating the Next Generation Happy Meal Toy, will give an in-depth look at the process for the creation and deployment of Fairies and […]
If you haven’t heard, Fuel is looking into opening up a New York office, and I’ve become our outpost in the concrete wilderness. Our first investment was naturally into a corporate apartment. Our second (probably even more naturally) was into Rockband and Guitar Hero 3 for said apartment. Productivity is through the roof!
So of you […]
Nuance:
It’s often the smallest things, and the most easily overlooked, that can have the biggest impact on a consumer.
I suppose it is the nature of what we do, and more specifically what I do, at Fuel, to continuously review - and to ask “why?”. As part passion and part sport, it is my nature […]
Apparently, World of Warcraft is an evil and corrupt game, game developers make better parents and those are just some of the topics covered at the Montreal Game Summit 2007 (MIGS 07).
We arrived at the Palais Des Congres in Montreal, at around 8am. The inside of the building reminded me of Dawn of the Dead without the […]
The AP announced the results of their study on how parents interact with their kids through games. While this has been picked up on a few blogs though I’m really surprised there hasn’t been more.
I have a couple issues with the article itself. Namely that they only interviewed very stereotypical people including a stay […]
Chances are that a few of you guys or gals will be spending a portion of your first life in Second Life. Just for fun, I’ve produced some rather cool t-shirts that you can grab from numerous freebie locations across the SL world.
On the left my own avatar, Mr. McCaw, wears a Fuel Industries t-shirt with pride as he continues to ponder the existence of what […]
A bulletin from our IT department today:
Hey
Whom ever left the swords in the server room, please come see me.
Thanks
Juggie
I love this place sometimes.
This is pretty cool. Apparently The Thompson Twins released an advergame on record back in 1984. From the article: “A gigantic step up from encoded text files were actual games included in the grooves of records. In 1984, The Thompson Twins released ‘The Thompson Twins Adventure Game’ in both regular vinyl and flexi disc formats. […]
It’s always interesting to me how loosely everyone defines various terms that are “standard” in the industry. One of the most commonly used (and abused) terms is advergames, and it’s simply amazing how many people think in-game ads are the same thing as an advergame.
While they both serve the same basic purpose, they go about […]
