In the most recent edition of Marketing Magazine, Tony Alitilia, CEO of Toronto agency Downtown Partners has a piece that hits very close to home for anyone who is in the position of receiving resumes from would-be ad workers.
In the piece he talks about getting resumes addressed to the wrong person, mentioning their respect [...]
Okay, I promise that I won’t spend ALL of my time here tooting our own horn, but I couldn’t resist sharing this latest press clipping from The Phoenix.
In his Rec Room column, Mitch Krpata talks about the trend toward promoting major entertainment properties online with games that tie in the personality of the show. [...]
We’re finally taking some time to ourselves and doing what we’ve been too busy to do for some time now - updating our website! A major part of that will be the development and expansion of our current blog, plus the addition of a lot of new features on branded entertainment, advergaming and the future [...]
We’re looking for a couple of people to write words good.
Specifically, we’re in the market for two junior creative writers. Some agency experience is preferred, but if you’ve got a rebellious streak, a razor-sharp wit and the desire to write for clients like Sprite, Mini, Johnson & Johnson, Fox and HBO, then send us [...]
Q: What does it take to work for a great creative agency?A: A full and hearty moustache.
Q: Can I be creative if I don’t have a moustache?A: No.
(Kinda makes you want to work here, don’t it? Come on, admit it.)
I can’t get over this huge gap between average online media spend (3% of budget, but I read somewhere that it’s expected to jump to 10% or so) versus average TV spend (25% of budget). Consider that if you include work, the average person spends about as much time online as they do watching TV.
Huh? [...]
The other night I went home and wound up watching 24 for six hours straight. The story is that immersive (I swear I have a life… really). Fox has also created a kickin’ driving game to support the show on their website. You play Jack Bauer and get calls from CTU with clues about what [...]
