If you think FITC stands for “Flash in the Can”, think again. As Alyssa, Julian, Jon and Jessy found out while stranded on the 416, sometimes a roadtrip to the annual design and technology event can mean…something more.

Here’s hoping that everyone else got home safe from the conference..

It’s a fact - they do. And they love them even more when they’re longer and interrupt the stuff they really want to watch, says the Online Publishers Association in a study released on Wednesday.
The study measured ad likeability, relevance and brand consideration of a number of combinations of ads in online video. [...]

Well, in honesty, it’s not all that new. We publicly announced our new brand and positioning a few months back at the grand opening of our new studio, and really, we’ve been operating under the ideals of the brand for even longer.
On the surface, our the Fuel brand doesn’t look much different. We’ve [...]

So, you know that point during a move when you pile all of your stuff in one room and think to yourself “how the hell did I get this much crap?”  Now imagine what it would be like if you had 80 roommates. 
We’re about to move on up to our brand new digs next [...]

In most cases when you launch a viral campaign, you’re looking to create buzz.  Success means different things in different situations, but to be as reductive as possible, in most cases lots of buzz = successful viral campaign.
That’s why I was very interested to read on Stephen Dubners Freakanomics Blog about Fox dramatically reducing the [...]

Bacon in the form of little glass trophies, at least. Last night was the Canadian Digital Marketing Awards, and we spent the evening partying with the best interactive minds in the country - and we did quite well for ourselves, I must say.
We won a total of eight awards: 2 gold, 4 silver and [...]

Are you the sort of person who shows up five minutes early to every appointment, and gets annoyed when others don’t do the same?  Do you have a meticulous attention to detail that would make Rainman look disorganized?  Do you have a strong marketing and advertising background managing proven brands?  Are you getting tired of [...]

We were excited to find out this week that of the 16 online branded games in the running for the Consumer Choice Award, 7 were created by Fuel Industries.
https://www.canada.com/topics/technology/consumerchoice/index.html
If you’ve got a few minutes, and want to support your friendly neighbourhood branded entertainment agency, go to the site and rate some of the [...]

If you visit the site regularly, you probably know me, Julian (though you may not understand what he’s talking about unless you’re a hardcore Flash geek expert) and occaisonally you hear from Sean.  But unless you’ve met him, you probably don’t know much about Mike Burns - the pulsating brain of the Fuelhive, and the man [...]

In the most recent edition of Marketing Magazine, Tony Alitilia, CEO of Toronto agency Downtown Partners has a piece that hits very close to home for anyone who is in the position of receiving resumes from would-be ad workers. 
In the piece he talks about getting resumes addressed to the wrong person, mentioning their respect [...]