Greetings from Spain!
Hello, this is Jessica Borutski reporting from Barcelona. I was the artistic lead on The Fairies and Dragons campaign we created for McDonald’s. It was the most rewarding and exciting project I have ever worked on, and being able to see it here across the ocean, so far from our […]
As I was flying around the Need For Speed:Carbon universe getting shouted at by my ‘wingman’, I started to notice that something very odd was going on in terms of my relationship with the game. I suddenly realized that I wasn’t playing the driver. There is no driver. Who am I? What am I? Am I … the car?
My steering wheel gives more […]
Ok, so we get asked to speak a fair bit - and more often than not, they are nice places to be. Try explaining this one to your partner. Come to this conference - there are going to be many interesting people. It will be insightful, and - look at the pics, its […]
There’s just one more day until Flash in the Can begins in Toronto, and some of our top Flash talent will be there representing Fuel. Julian and Stacey, our Flash team leads, will each be speaking at the conference, and I highly recommend checking out their presentations.
Monday, April 21st at 10:30, Stacey will tackle […]
Here at Fuel, we’re always connected. As such, we’d like to think that our taste for interesting web content has been refined through simple causality: click more/learn more. Every week, I’ll be bringing you a quick glimpse into what we found interesting in the worlds of both branded entertainment and completely random content. […]
It’s now 12 days and counting till one of my favorite design and technology conferences - FITC in Toronto. Both Julian and I will be giving presentations. Julian’s presentation - Creating the Next Generation Happy Meal Toy, will give an in-depth look at the process for the creation and deployment of Fairies and […]
If you haven’t heard, Fuel is looking into opening up a New York office, and I’ve become our outpost in the concrete wilderness. Our first investment was naturally into a corporate apartment. Our second (probably even more naturally) was into Rockband and Guitar Hero 3 for said apartment. Productivity is through the roof!
So of you […]
Nuance:
It’s often the smallest things, and the most easily overlooked, that can have the biggest impact on a consumer.
I suppose it is the nature of what we do, and more specifically what I do, at Fuel, to continuously review - and to ask “why?”. As part passion and part sport, it is my nature […]
Apparently, World of Warcraft is an evil and corrupt game, game developers make better parents and those are just some of the topics covered at the Montreal Game Summit 2007 (MIGS 07).
We arrived at the Palais Des Congres in Montreal, at around 8am. The inside of the building reminded me of Dawn of the Dead without the […]
The AP announced the results of their study on how parents interact with their kids through games. While this has been picked up on a few blogs though I’m really surprised there hasn’t been more.
I have a couple issues with the article itself. Namely that they only interviewed very stereotypical people including a stay […]
