After years in prototyping, we’re happy to announce that one of our most exciting IP projects, brODDcast, has begun development with our partner SoftKinetic Studios. The experience allows kids to control digital puppets and create their own content through a gesture-based interface.

We were pretty honored when we were invited to join the Society of Digital Agencies last year, and since then we’ve been getting up to all sorts of trouble with this motley crew.

With all the brands, press, and delegates attending and exhibiting at CES, keeping track of all the Twitter buzz can be a herculean affair.  We thought we’d help and create a tool for brands, reporters, bloggers, and consumers, making it easier to find all the brand buzz in one place–and track it visually.
TweetYouThere aggregates CES [...]

Facebook is a beast of many faces, and more and more marketers are realizing that it’s got the particular shape to fit their needs. With it, brands are accessing a more observable and interconnected user base, for a smaller cost, with quicker response times, all on a nimble platform that lets them quickly take part [...]

Microsoft has recently announced the Win 7 Touch pack, demoing their upcoming system’s functionality for touch applications and games.  Included in the pack are three games that our Fuel Games team created: Garden Pond, Rebound and Blackboard.
To learn more about the games, check out the official post from Microsoft here.
For some more screenshots, take a [...]

Today, Adweek posted an article about some recent Twitter stats. According to Nielsen, only 40% of new Twitterati are still on the perch a month later.
From the Mike Shields article:
“Over 60 percent of people who sign up to use the popular (and tremendously discussed) micro-blogging platform do not return to using it the following month, [...]

A simple story from our family to yours.

If you haven’t had a chance to pick up the November 10th issue of Marketing Magazine (and Marketing’s 100th anniversary issue), may we recommend it?
The issue asks 100 of the most forward-thinking marketers to muse about where marketing is headed in the next century.  While Mike and Warren were honoured to have been able to [...]

Anyone who grew up in the 80s and has visited an amusement arcade recently would no doubt feel disappointed by the lack of progress arcade games have made. Back in the 1980s video game makers worked hard to find new and exciting ways to convince people to part with their quarters; controlling the in-game action [...]

I’m not entirely sure where this one is going to go - so please bear with me. Mike and I were recently on an academic panel presenting to some professors with some interesting and senior people from some of the more traditional channels (newspaper, television and radio) and it was an interesting discussion. [...]