AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was [...]

I’m not exactly sure how this compares to the previous penetration statistics we’ve

While lots of people have talked about an aging gamer audience, this is the first article I’ve seen referring to Grandma Gamers. Apparently there is a 69 year old Grandma “Old Grandma Hardcore” who’s an avid gamer. She even has a blog. While the article itself is a good read, there’s some very interesting facts [...]

According to the latest research from Nielsen//NetRatings 60% of US Internet users now get online with broadband connections. This is up 10% from this time last year.
Nielsen now states that over 120 Million Americans get online with high speed connections.
This is great news for advergame developers and anyone else who’s trying to reach an [...]

Ball State University has just released a study looking at concurrent media exposure. Concurrent Media Exposure. According to a couple of the articles I’ve read about this it contains some interesting information.
Most notable and important to advergame developers is that while TV is still tops, researchers found that the computer was used for more than [...]

There’s a very interesting Interview and Responses up on Slasdot today. They a series of community chosen questions to Blizzard presumably to be answered by the developers themselves.
Interviews like this in the past have been extremely successful for both the interviewee, as well as the Slashdot reading audience. Generally the better the interviewee knows the [...]

FedEx Super Box V is the latest iteration of this popular FedEx Canada simple advergame promotion. This time around you get to play as the offense with a choice of 3 different plays to get into the end zone.
You can play once for free, but all future games will require a FedEx tracking number. Over [...]

Stewie Live just launched this past weekend. It’s an advertainment promotional site for the Family Guy DVD (and in turn the TV show). We had a lot of fun developing this and we expect the Family Guy audience is going to love it.
hacker
Be sure to ask him about the babysitter

Some folks use drugs to get high - I prefer shooting ideas, and boy-o-boy did I get a buzz on after reading The Big Moo. While the whole book was great - 2-6 page minichapters that each provide a fast-acting hit of insight and ispiration - the one that sticks out for me is the [...]

The latest American Express site is making the rounds today asking the question, have you seen Andy’s mojo? The site itself isn’t that new of an idea, but it is very well done.
The overall design is relatively plain, and non-distinct, with several icons sitting on a green background.
What impressed me the most is how [...]