Ok, while I would love to promise this will be our last blog post on our program with McDonald’s, I can’t. So, here is another link to a great article in this month’s KidScreen.
http://www.kidscreen.com/articles/magazine/20080501/mcds.html
Warren
It’s always relieving to read magazine articles about your industry that say you’re not likely to go out of business anytime soon. Advertising Age reports on a study published by PQ Media, the research firm that pretty much owns the branded entertainment space, which states that the branded entertainment industry will continue to rise […]
This year is shaping up to be a fantastic time for Nintendo. The Wii continues to sell incredibly and the 2008 release list looks great. Titles of note set for 2008 include BomberMan Land, Go Diego Go! Safari Run, LEGO: Indiana Jones and the ‘I will sell my car for this game, if I have to’ Mario […]
2016: The alarm sounds as at 6:07. Your alarm clock has been monitoring your REM sleep patterns and is attempting to wake you at a time that is better suited to putting you in a rested vs. groggy state. Your alarm clock has also been checking your schedule, the weather, traffic and transit conditions to […]
This is a week of traveling, some cool new experiences and a ton on interesting meet and greets. The week started on Friday in Joliet, Illinois just outside of Chicago for my first Nascar experience with our client at Wrigley. Right now I’m writing from not-so-sunny Seattle where we have been going back and […]
Certainly nothing new, but most definitely something I’ve been hooked on for the past couple of months, are the ” inspired talks by the worlds greatest thinkers and doers in the form of TED Talks that are available online. TED (Technology Entertainment Design) is conference held in California annually which initially was invitation only. […]
For a long time now, I have been sharing publicly at conferences our recipe for engagement, which we define as Reach x Frequency x Interaction - where interaction was generally measured in time. Truthfully, time is only one vector but it’s the easiest to understand and is most important from a branded entertainment and narrative […]
It’s a fact - they do. And they love them even more when they’re longer and interrupt the stuff they really want to watch, says the Online Publishers Association in a study released on Wednesday.
The study measured ad likeability, relevance and brand consideration of a number of combinations of ads in online video. […]
…but first a history lesson.
I’ve always said that the music industry got what it deserved when they ignored the consumer behavior shift created with by original Napster. We (the people who buy stuff) wanted easier access to content. The record industry ignored this seachange and have been whining about revenues ever since. The only people […]
One important topic we should explain in some more detail is what “online branded entertainment” means. I’m not going to try and give it a dictionary definition, but as money shifts more and more towards online advertising, it’s important to look at the structural foundations of the entertainment industry and understand the implications for web.
Much […]
