Facebook is a beast of many faces, and more and more marketers are realizing that it’s got the particular shape to fit their needs. With it, brands are accessing a more observable and interconnected user base, for a smaller cost, with quicker response times, all on a nimble platform that lets them quickly take part [...]
…but first a history lesson.
I’ve always said that the music industry got what it deserved when they ignored the consumer behavior shift created with by original Napster. We (the people who buy stuff) wanted easier access to content. The record industry ignored this seachange and have been whining about revenues ever since. The only people [...]
One important topic we should explain in some more detail is what “online branded entertainment” means. I’m not going to try and give it a dictionary definition, but as money shifts more and more towards online advertising, it’s important to look at the structural foundations of the entertainment industry and understand the implications for web.
Much [...]
If you’ve worked in or around marketing for any length of time, you’ve undoubtedly heard the term "meme" thrown about. I first heard the word back in university when I was doing my undergrad in communications. The text I was reading described it as a compressed packet of information which could be transmitted [...]
When you start digging into the Internet, away from the highways like Yahoo and MSN portals, and deeper past the popular blogs and websites, you’ll find some interesting little side streets and start to feel like you’re living in a William Gibson novel with infinte dark crannies and nooks, strange entertainment and exciting - sometimes [...]
Online entertainment is a hot topic in marketing lately, but thus far few people have been doing much in the way of publicly expressing the hard results, beyond impressions, that are being delivered.
Activision and Nielsen Entertainment recently released a joint study on the effects on brands in consumers minds in the context of in-game [...]
Product & brand integration into games is intuitively a great idea - but where’s the proof? Show me numbers on recall! AdWeek has a great article on the recent Nielsen/Activision joint research into this subject, which has concluded that it might have “the best results in terms of consumer recall, awareness and ‘calls to action’, [...]
There’s a new report out from mediaedge:cia that discusses in game advertisements. The research looked at what consumers think of in-game ads, and how brands might be able to use a video game to reach an audience.
The results reinforce what I’ve been saying for quite a while now: in-game advertisements can work and can be [...]
My wife and I finally got around to watching last week’s CSI: Miami episode. This is the one where they had “extra bonus content” that was only available on cbs.com.
Unfortunately it wasn’t still linked from the main page, so we had to hunt around a little bit in order to find it. Not a big [...]
AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was [...]
