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MEDIA PLANNING

Are Canadians Marketers Taking Enough Advantage of the Superbowl?

February 2nd, 2009 by Nick Iannitti

Media in Canada got in touch with us to participate in an opinion article about this year’s SuperBowl spots.  Sean stepped up to the plate and provided some insightful opinions about what he saw last night.  Chief among these was the concern that Canadian marketers may not be taking advantage of the wide consumer goodwill [...]

Transmedia Brand Narrative - 360 Planning Evolved

August 20th, 2007 by Sean MacPhedran

In Everything Bad is Good for You, Steven Johnson made a lot of great points about how our threshold for simplicity in entertainment is increasing. By making comparisons between shows like Dallas and 24, it became clear that the intertwining plots and complex character relationships in entertainment have vastly increased in hit programming. So too [...]

 
 
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