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MEDIA PLANNING

Transmedia Brand Narrative - 360 Planning Evolved

August 20th, 2007 by Sean MacPhedran

In Everything Bad is Good for You, Steven Johnson made a lot of great points about how our threshold for simplicity in entertainment is increasing. By making comparisons between shows like Dallas and 24, it became clear that the intertwining plots and complex character relationships in entertainment have vastly increased in hit programming. So too […]

 
 
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