Interesting success stories in the social media space are far from difficult to come by.  But every now and then a really unique example of the spontaneity of social channels comes through and manages to surprise even us hardened folks in the industry.
That’s why the re-emergence of a 12-year old letter from Ren & Stimpy [...]

Mike and Warren have unknowingly ignited a war between tagging crews that I fear will quickly escalate.  The worst part is, it’s taking place in my corner, and I’m not sure how long I can avoid taking sides.  One one hand, Mike’s clean lines and simple, gimmick-free, message clearly proclaim “I was here–what are you [...]

…but first a history lesson.
I’ve always said that the music industry got what it deserved when they ignored the consumer behavior shift created with by original Napster. We (the people who buy stuff) wanted easier access to content. The record industry ignored this seachange and have been whining about revenues ever since. The only people [...]

This past holiday break has me thinking a lot about what makes a great casual game. While there is no strict definition most people generally agree that casual games need to be easily accessible, and accommodate very short play sessions. The key thing here is that the game needs to be playable by people that [...]

I’m not sure how to respond to an introduction by song - there’s just no way I can top that. Instead I’ll just say that it’s great to be back here with Fuel. A lot has changed since I left - there’s quite a few new faces, and the entire company is getting ready to [...]

For those of you who have been reading this blog for any amount of time, you will no doubt remember that before me and before Sean, there was a much more regular author on the site.  Ladies and gentlemen, it is my pleasure to re-introduce to you the Sultan of Shockwave, the the Admiral of [...]

In the past year, we’ve more than doubled the number of staff within the hallowed halls of Fuel, which means two things. First, it means that business is booming, the phone is ringing off the hook, and that we’ve got some of the most creative people in the world all under one roof. [...]

Even when deadlines are coming at you faster than a herd of rampaging zombies, you still need to take a little time to let off some steam. Yesterday, a group of sandal-sporting Fuellians took to the sand to compete in a Fuel-sponsored day-long beach volleyball tournament for the Canadian Diabetes Association along with teams [...]

If you were to stop by our studio right now, one thing would be very obvious - things are changing very quickly. We’re hiring like crazy, starting new projects every day and thinking constantly about how we can take our games and interactive experiences to the next level.
If you’ve read this blog with [...]

I’ve been picking up (and putting down) a book called The Experience Economy for about 8 months now. It’s pure genius - and that’s probably one of the reasons that it’s taking me so long to soak through it compared to most of the fluffy opinion books out there. They build a solid argument for [...]