As I was flying around the Need For Speed:Carbon universe getting shouted at by my ‘wingman’, I started to notice that something very odd was going on in terms of my relationship with the game. I suddenly realized that I wasn’t playing the driver. There is no driver. Who am I? What am I? Am I … the car?
My steering wheel gives more […]
If you haven’t heard, Fuel is looking into opening up a New York office, and I’ve become our outpost in the concrete wilderness. Our first investment was naturally into a corporate apartment. Our second (probably even more naturally) was into Rockband and Guitar Hero 3 for said apartment. Productivity is through the roof!
So of you […]
This year is shaping up to be a fantastic time for Nintendo. The Wii continues to sell incredibly and the 2008 release list looks great. Titles of note set for 2008 include BomberMan Land, Go Diego Go! Safari Run, LEGO: Indiana Jones and the ‘I will sell my car for this game, if I have to’ Mario […]
Our goal here is always to create compelling and interesting content around our client’s brands - ones that will actively “grab” the user and make them WANT to pay attention. While there’s lots of ways to accomplish this, one of the best ways is often with an advergame.
Unlike other traditional advertising media it’s very difficult […]
Over the past several months we’ve been quietly relaunching new versions of many of the classic games on Candystand.com. In some cases these games have been live since the sites launch 10 years ago! It’s been a really fun challenge to figure out the best ways we can update a title providing a new and […]
The interview I gave a couple weeks ago for the OGDC conference discussing the Appealing to the MMOB session I’ll be giving next week.
While the purpose of it is obviously to promote the upcoming session, I think it does a pretty good job of giving an overview of the current landscape surrounding advertiser involvement in […]
Winter is awards season for the better part of the advertising industry, and, being the suckers for praise that we are, we end up going to a number of award ceremonies during this time. We’re nominated for a few awards coming up, but probably the coolest is one we just found out about this morning.
The […]
I have a great job - but I also have an extremely frustrating job at times. The frustration comes from being the guy who has to explain to the public what advergaming (which is not technically a word, I grant you) is.
Last night, a group of about 30 of us went out to a […]
When you start digging into the Internet, away from the highways like Yahoo and MSN portals, and deeper past the popular blogs and websites, you’ll find some interesting little side streets and start to feel like you’re living in a William Gibson novel with infinte dark crannies and nooks, strange entertainment and exciting - sometimes […]
Online entertainment is a hot topic in marketing lately, but thus far few people have been doing much in the way of publicly expressing the hard results, beyond impressions, that are being delivered.
Activision and Nielsen Entertainment recently released a joint study on the effects on brands in consumers minds in the context of in-game […]
