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FUEL BUZZ

The Marketing 100

December 1st, 2008 by Nick Iannitti

If you haven’t had a chance to pick up the November 10th issue of Marketing Magazine (and Marketing’s 100th anniversary issue), may we recommend it?
The issue asks 100 of the most forward-thinking marketers to muse about where marketing is headed in the next century.  While Mike and Warren were honoured to have been able to [...]

Tribal and Fuel snag the gold

November 13th, 2008 by Nick Iannitti

While working with Byambajav Ulanbayar, the current and two-time world champion of Sumo wrestling, was an experience that would last a while, gold tends to last even longer.
That’s why we were thrilled to hear that the Sexy Subaru campaign that we had produced with Tribal DDB had grabbed the gold at the London International Awards, [...]

Fuel in Breakthrough

November 11th, 2008 by Nick Iannitti

The Globe and Mail is good at asking questions–that’s why they’re Canada’s most respected newspaper.  While unearthing all the specific details to answer those questions was a unique exercise in recollection for our CEO, the good news is Mike will now be keeping a copy of his diary in his desk to have on-hand for [...]

Fuel Partners with Intel in bringing branded entertainment to the next generation of mobile

August 21st, 2008 by Nick Iannitti

Here at Fuel, we make a living by staying ahead of industry trends. As one of forerunners in the online branded entertainment sphere, we were one of the pioneers of rich in-browser 3D gaming, and were in the first batch of developers to provide games for the 3G iPhone. In keeping with this [...]

What’s new is old again…

August 19th, 2008 by Warren Tomlin

We spend our days building some pretty great interactive and Internet based sites, interactive experiences and games. So it’s pretty cool to see this execution of a piece we did for MSNBC with SS+K. They captured these people in Rockefeller Center soaking in their daily updates at one of the MSNBC NewsArcade machines featuring [...]

And one more makes it a dozen… FWA Awards that is….

July 20th, 2008 by Warren Tomlin

Just a quick update….
Last week we won our second FWA site of the day award …….so far this year! for our sexy Subaru site we did with Tribal. Great site if we do say so ourselves! You can check it out here.

Think pennies are obsolete?

July 2nd, 2008 by Nick Iannitti

If you are one of millions of people who feel that pennies no longer have a place in our society and should be removed from circulation, then I submit to you the following sum: $1,427.58.  That sum, which you see cleanly laid out in the picture above, just so happens to be the amount [...]

Coming down with the in:fluencia.

May 14th, 2008 by Warren Tomlin

Well, well, well. I leave for a week, and there is another article on the latest from Fuel.
Not going to brag - nope, not us. But if we were to brag, we would write something like this.
Warren

F&D Reviews

May 8th, 2008 by Nick Iannitti

Warren was right…we just can’t promise that we’ll stop talking about Fairies and Dragons any time soon. After all, our characters have been making their way across Europe for over a month now, and we’ve still got plenty of markets to cover. So far, the toys have been causing a buzz and are [...]

How Toulouse Weight

May 2nd, 2008 by Nick Iannitti

Today was the final weigh-in for “Fuel’s Biggest Loser,” and boy do we have a biggest loser in our midst. Looking at our progress board, you’d see that all but a few stalwart Fuellians soon succumbed to their appetites and couches, some quitting with a dizzing ferocity and speed that the subsequent ‘lame’ [...]

 
 
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