June 18th, 2009 by Nick Iannitti
Yesterday was the final day of the National Summit in Detroit, which brought together energy, environment, technology and manufacturing captains of industry to discuss how to re-power and re-energize America as it moves forward.
The summit featured keynotes from the likes of William Clay Ford Jr. of the eponymous Ford Motor Company, Steve Ballmer of Microsoft [...]
May 29th, 2009 by Nick Iannitti
Microsoft has recently announced the Win 7 Touch pack, demoing their upcoming system’s functionality for touch applications and games. Included in the pack are three games that our Fuel Games team created: Garden Pond, Rebound and Blackboard.
To learn more about the games, check out the official post from Microsoft here.
For some more screenshots, take a [...]
April 3rd, 2009 by Nick Iannitti
Doing something as serious as hiring on a day synomymous with pranks and deceit takes gumption–some might say exactly the kind of gumption galactic bounty hunter Boba Fett is known for. After all, carbonite or no carbonite, Harrison Ford’s a handful, and we tip our hats to him for getting Han over to Jabba’s sand [...]
February 2nd, 2009 by Nick Iannitti
Media in Canada got in touch with us to participate in an opinion article about this year’s SuperBowl spots. Sean stepped up to the plate and provided some insightful opinions about what he saw last night. Chief among these was the concern that Canadian marketers may not be taking advantage of the wide consumer goodwill [...]
December 19th, 2008 by Nick Iannitti
Common Sense Media has put up a nicely balanced review of All Girl Arcade, giving it a 4 stars out of five. Common Sense Media’s mandate is to provide independent commentary on children’s entartainment in the hope to provide parents with the info they need to make informed decisions about what their kids are taking [...]
December 1st, 2008 by Nick Iannitti
If you haven’t had a chance to pick up the November 10th issue of Marketing Magazine (and Marketing’s 100th anniversary issue), may we recommend it?
The issue asks 100 of the most forward-thinking marketers to muse about where marketing is headed in the next century. While Mike and Warren were honoured to have been able to [...]
November 13th, 2008 by Nick Iannitti
While working with Byambajav Ulanbayar, the current and two-time world champion of Sumo wrestling, was an experience that would last a while, gold tends to last even longer.
That’s why we were thrilled to hear that the Sexy Subaru campaign that we had produced with Tribal DDB had grabbed the gold at the London International Awards, [...]
November 11th, 2008 by Nick Iannitti
The Globe and Mail is good at asking questions–that’s why they’re Canada’s most respected newspaper. While unearthing all the specific details to answer those questions was a unique exercise in recollection for our CEO, the good news is Mike will now be keeping a copy of his diary in his desk to have on-hand for [...]
August 21st, 2008 by Nick Iannitti
Here at Fuel, we make a living by staying ahead of industry trends. As one of forerunners in the online branded entertainment sphere, we were one of the pioneers of rich in-browser 3D gaming, and were in the first batch of developers to provide games for the 3G iPhone. In keeping with this [...]
August 19th, 2008 by Warren Tomlin
We spend our days building some pretty great interactive and Internet based sites, interactive experiences and games. So it’s pretty cool to see this execution of a piece we did for MSNBC with SS+K. They captured these people in Rockefeller Center soaking in their daily updates at one of the MSNBC NewsArcade machines featuring [...]