When you’re coming back to work after a week off of travelling to see loved ones and stuffing your belly with turkey, it’s nice to start with some good news in your email.
So far, the Reach game has been doing very well online. It’s showed up on about 100 blogs and forums, and has received […]
Sure, we all know that toothbrushes and floss are good for keeping your teeth a sparkly gleaming white, and for avoiding the bi-annual lecture about the importance of oral hygeine at your friendly neighbourhood dental office. But, to the resourceful, a backpack full of oral care products can be the key to unlocking an age […]
I mentioned earlier that we’d scored a shutout in the nominations for Billboard Magazine’s DEMMX Advergame of the Year, so when the awards were announced yesterday, we knew we were winning something.
What we were NOT expecting was to win for all three.
Apparently due to the quality of all three projects, and the fact that […]
A bit of a distraction for you today. Our latest game for Wrigley’s Candystand is live today, and contractually obligated bias aside, this game plays and looks fantastic. This has been quite some time in development, but I think the wait paid off.
Each of the eighteen holes was inspired by a particular LifeSavers flavour, […]
Being the egomaniacs we are, it’s always exciting to see mentions of Fuel in the news - especially when the stories don’t involve arrests for public indecency. If you’re an advertising geek like myself and happen to read most of the industry publications, you would have seen our names a couple of times this week.
First, […]
About six weeks ago, we locked our 3D team in a room with nothing but a skid of Red Bull and the operative not to come out until they developed the coolest 3D poker game on the Web. Today, they emerged, pale but victorious, as we gave life to "Dead Man’s Hand," a game […]
Today, I got a package from the Honourable Ken Kowalski, the Speaker of the Alberta Legislature. A couple of weeks ago, on about 4 hours notice, I hopped on a plane across the country to represent Fuel at the launch of the Legislature’s “Virtual Visit” project - an online, multi-user 3D tour of the […]
When you start digging into the Internet, away from the highways like Yahoo and MSN portals, and deeper past the popular blogs and websites, you’ll find some interesting little side streets and start to feel like you’re living in a William Gibson novel with infinte dark crannies and nooks, strange entertainment and exciting - sometimes […]
Online entertainment is a hot topic in marketing lately, but thus far few people have been doing much in the way of publicly expressing the hard results, beyond impressions, that are being delivered.
Activision and Nielsen Entertainment recently released a joint study on the effects on brands in consumers minds in the context of in-game […]
Within the past couple weeks we’ve launched quite a few new Fuel Projects.
POG - Supporting the relaunch of the POG product. pog.funrise.com
Dunk Face - A new promotion for Sprite where you are challenged to create the ultimate Dunk Face. www.sprite.com/dunkface/
Roddick vs. Pong - A game for American Express tied to a contest and the Australian […]
