While this isn’t a game, it’s definately viral, and since it took one of the top prizes for Cannes Interactive, it deserves to be mentioned. It’s for a Brasilian Glue. What the gentleman geniuses (or is it genii?) at DDB down south did was use the glue to stick a monitor to the wall. Then […]

Often, when we are brainstorming different ideas for advergames, one of the big questions is how do we present the product or service? Here’s a great case study that talks about whether or not to include a product shot.
The focus on the above article is more for banner ads, and marketing in general, but I […]

Now this is pretty cool. Jaguar UK has shown that the Brits seem to be getting it slightly faster than North America by developing a game for their car. In a cool intro, one of their slick car races down some city streets, the player jumps out and gets ready to golf downtown. Our first […]

For the first time in quite a while, I’ve seen a viral “game” that I thought was actually well done.
The game itself is super simple and basic, but the interface for it is extremely intuitive, and most importantly, fun. I had no problem uploading my photo and aligning it to my face. I’ve seen […]

Not that I expect anything devious, but it was interesting to see that Sean Carton in his latest blog entry, mirrored some of what I mentioned yesterday.
The basic underlying issue is that the more one type of advertising and messaging is used, the less successful it is for everyone. This is why we will never […]

Over on ClickZ there’s a great article that talks about viral marketing. This is actually one of the better pieces I’ve read which presents things in a realistic light.
Too many agencies and marketers today think they can just “make something viral.” There seems to be a lot of people that believe just making something edgy, […]

I just had one of the best banner ad experiences I’ve had in a long time, yet at the same time it was an almost complete failure.
I was checking the exchange rates over at x-rates and for some reason the banner ad caught my eye. This alone is significant because I’ve been pretty much training […]

According to this article product placement within games is becoming huge. There’s several companies doing this now, including the most vocal: Massive and even another local Ottawa company: BiDamic.
What I’m wondering is how long until this starts to happen with so-called Casual Games? It’s already true in Advergames, but how long will it be until […]

Here’s an article about virals Ads talking about how great viral advertising is because they “are so fun you pass ‘em along.” It makes sense, and it’s the panacea of web-marketing right now, and for all the right reasons. People are way more likely to look at and remember something that was sent to them […]