AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was […]

Fresh on the heels of a retro TV commercial, spoofing the $10,000 Pyramid is the Comcastic
website and embedded advergames.
With a 70’s look and feel the broadband site is promoting Comcast’s cable services through activities and games.
What I liked: The games on this site are well done, and match the overall promotion. Each game is very […]

FedEx Super Box V is the latest iteration of this popular FedEx Canada simple advergame promotion. This time around you get to play as the offense with a choice of 3 different plays to get into the end zone.
You can play once for free, but all future games will require a FedEx tracking number. Over […]

Stewie Live just launched this past weekend. It’s an advertainment promotional site for the Family Guy DVD (and in turn the TV show). We had a lot of fun developing this and we expect the Family Guy audience is going to love it.
hacker
Be sure to ask him about the babysitter

Joe Jaffe, along with AdRants and some other sites, have been talking about whether agencies should have blogs. We don’t really call ourselves an agency, but we’ve been known to roll wit’ da agency homies, so here’s our thinking on this topic.
1) Our employees are smart enough to say intelligent things that people might […]

Some folks use drugs to get high - I prefer shooting ideas, and boy-o-boy did I get a buzz on after reading The Big Moo. While the whole book was great - 2-6 page minichapters that each provide a fast-acting hit of insight and ispiration - the one that sticks out for me is the […]

If you haven’t read Purple Cow, run out and buy it. It’ll give you a new perspective on marketing. Even if you’re just a cow aficionado and have no interest in marketing, you should buy it for the cow picture. Seth Godin, the author, is about to recreate the magic with a bunch of my […]

One of the worst things any marketer can do is make a product placement so obvious, it actually turns off the viewer towards the product. An example of this kind of over the top placement was on the 4400 last night. Apparently after the funeral of one of their war buddies, the group of guys […]

One of the great things about advergames, over almost all other methods of advertising, is the amount of immersion and engagement they achieve with the audience. In a successfuly advergame, players will end up spending as much as 45 minutes or more per session interacting with a brand. This kind of positive interaction is one […]

I noticed that AdRants picked this up right after I read the AdAge article today. At first glance - this has nothing to do with advergaming, but bear with me for a second and it’ll make sense.
McDonald’s is looking to overhaul their employee uniforms with the help of the world’s top urban designers. Think […]