The interview I gave a couple weeks ago for the OGDC conference discussing the Appealing to the MMOB session I’ll be giving next week.
While the purpose of it is obviously to promote the upcoming session, I think it does a pretty good job of giving an overview of the current landscape surrounding advertiser involvement in [...]

I’ve been picking up (and putting down) a book called The Experience Economy for about 8 months now. It’s pure genius - and that’s probably one of the reasons that it’s taking me so long to soak through it compared to most of the fluffy opinion books out there. They build a solid argument for [...]

Online entertainment is a hot topic in marketing lately, but thus far few people have been doing much in the way of publicly expressing the hard results, beyond impressions, that are being delivered.
Activision and Nielsen Entertainment recently released a joint study on the effects on brands in consumers minds in the context of in-game [...]

After reading Brian’s comments on the branded entertainment deal with CSI Miami and Hummer, I looked at the site and got pretty riled up. It’s plain and simple overkill. Driving over people with the Hummer brand. There’s no “integration”. I’m not a fan of the show, however, so I don’t really have a right to [...]

Product & brand integration into games is intuitively a great idea - but where’s the proof? Show me numbers on recall! AdWeek has a great article on the recent Nielsen/Activision joint research into this subject, which has concluded that it might have “the best results in terms of consumer recall, awareness and ‘calls to action’, [...]

There’s a new report out from mediaedge:cia that discusses in game advertisements. The research looked at what consumers think of in-game ads, and how brands might be able to use a video game to reach an audience.
The results reinforce what I’ve been saying for quite a while now: in-game advertisements can work and can be [...]

My wife and I finally got around to watching last week’s CSI: Miami episode. This is the one where they had “extra bonus content” that was only available on cbs.com.
Unfortunately it wasn’t still linked from the main page, so we had to hunt around a little bit in order to find it. Not a big [...]

AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was [...]

Fresh on the heels of a retro TV commercial, spoofing the $10,000 Pyramid is the Comcastic
website and embedded advergames.
With a 70’s look and feel the broadband site is promoting Comcast’s cable services through activities and games.
What I liked: The games on this site are well done, and match the overall promotion. Each game is very [...]

FedEx Super Box V is the latest iteration of this popular FedEx Canada simple advergame promotion. This time around you get to play as the offense with a choice of 3 different plays to get into the end zone.
You can play once for free, but all future games will require a FedEx tracking number. Over [...]