30-something? Full of regrets? Wish you could do it over but aren’t quite willing to upheave your life over it? Rather watch someone else upheave their life first? Meet Erica Strange, the star of an original new show from CBC Television.
Being Erica is a new series which revolves around the adventures of the show’s eponymous [...]
While working with Byambajav Ulanbayar, the current and two-time world champion of Sumo wrestling, was an experience that would last a while, gold tends to last even longer.
That’s why we were thrilled to hear that the Sexy Subaru campaign that we had produced with Tribal DDB had grabbed the gold at the London International Awards, [...]
In the spring time we launched a job we did in partnership with Microsoft for Sheraton, and I finally got a chance to see it in a hotel.
Sheraton wanted to move their business centers from the back corners of some far of floor to the lobby to give their guests a place to relax and [...]
Here at Fuel, we make a living by staying ahead of industry trends. As one of forerunners in the online branded entertainment sphere, we were one of the pioneers of rich in-browser 3D gaming, and were in the first batch of developers to provide games for the 3G iPhone. In keeping with this [...]
Well, well, well. I leave for a week, and there is another article on the latest from Fuel.
Not going to brag - nope, not us. But if we were to brag, we would write something like this.
Warren
Ok, while I would love to promise this will be our last blog post on our program with McDonald’s, I can’t. So, here is another link to a great article in this month’s KidScreen.
http://www.kidscreen.com/articles/magazine/20080501/mcds.html
Warren
If you navigated here through our main page, you’ll have to excuse us, as we’ve got some rather michievous houseguests staying with us at the current moment. Hosting four elemental dragons and their precocious fairy friends has its challenges, but, to be honest, we’ve grown quite affectionate toward them.
It’s been a few weeks since our [...]
This is pretty cool. Apparently The Thompson Twins released an advergame on record back in 1984. From the article: “A gigantic step up from encoded text files were actual games included in the grooves of records. In 1984, The Thompson Twins released ‘The Thompson Twins Adventure Game’ in both regular vinyl and flexi disc formats. [...]
Page views or page visits? Metrics for determining user engagement have seen quite a bit of change reflecting varying perspectives influenced by the increase of web based applications and rise of social media. Metrics will change as the way we use the web does, as it has and will continue to do. For the [...]
It’s always interesting to me how loosely everyone defines various terms that are “standard” in the industry. One of the most commonly used (and abused) terms is advergames, and it’s simply amazing how many people think in-game ads are the same thing as an advergame.
While they both serve the same basic purpose, they go about [...]
