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BRANDED ENTERTAINMENT

Respect the Pouch. Respect it!

April 17th, 2009 by Nick Iannitti

We’ve just recently pushed live our massive site for Capri Sun, Respect the Pouch. Respectthepouch.com extends the legs of the hit television campaign into a fully-realized online experience exploring the ongoing stories of the kids who were careless enough to disrespect the pouch.
Visitors to the page are greeted with fully rendered 3D animations as they [...]

Are You Certifiable?

February 23rd, 2009 by Nick Iannitti

Fancy yourself a tech prodigy?  Confident you could school even the most determined developers and the most intellectual IT pros in a tete-a-tete?  Well, it’s time to put your money where your mousepad is, mister.
Our latest project for Microsoft Learning gives you the opportunity to prove yourself against hundreds of the toughest questions in either [...]

What if you could do it all over?

December 9th, 2008 by Nick Iannitti

30-something? Full of regrets? Wish you could do it over but aren’t quite willing to upheave your life over it? Rather watch someone else upheave their life first? Meet Erica Strange, the star of an original new show from CBC Television.
Being Erica is a new series which revolves around the adventures of the show’s eponymous [...]

Tribal and Fuel snag the gold

November 13th, 2008 by Nick Iannitti

While working with Byambajav Ulanbayar, the current and two-time world champion of Sumo wrestling, was an experience that would last a while, gold tends to last even longer.
That’s why we were thrilled to hear that the Sexy Subaru campaign that we had produced with Tribal DDB had grabbed the gold at the London International Awards, [...]

Link@Sheraton

October 14th, 2008 by Julian

In the spring time we launched a job we did in partnership with Microsoft for Sheraton, and I finally got a chance to see it in a hotel.
Sheraton wanted to move their business centers from the back corners of some far of floor to the lobby to give their guests a place to relax and [...]

Fuel Partners with Intel in bringing branded entertainment to the next generation of mobile

August 21st, 2008 by Nick Iannitti

Here at Fuel, we make a living by staying ahead of industry trends. As one of forerunners in the online branded entertainment sphere, we were one of the pioneers of rich in-browser 3D gaming, and were in the first batch of developers to provide games for the 3G iPhone. In keeping with this [...]

Coming down with the in:fluencia.

May 14th, 2008 by Warren Tomlin

Well, well, well. I leave for a week, and there is another article on the latest from Fuel.
Not going to brag - nope, not us. But if we were to brag, we would write something like this.
Warren

We’re lovin’ it.

May 7th, 2008 by Warren Tomlin

Ok, while I would love to promise this will be our last blog post on our program with McDonald’s, I can’t. So, here is another link to a great article in this month’s KidScreen.
http://www.kidscreen.com/articles/magazine/20080501/mcds.html
Warren

Fire and Ice refused to share a room

April 17th, 2008 by Nick Iannitti

If you navigated here through our main page, you’ll have to excuse us, as we’ve got some rather michievous houseguests staying with us at the current moment. Hosting four elemental dragons and their precocious fairy friends has its challenges, but, to be honest, we’ve grown quite affectionate toward them.
It’s been a few weeks since our [...]

Advergames on Vinyl

September 21st, 2007 by Brian Robbins

This is pretty cool. Apparently The Thompson Twins released an advergame on record back in 1984. From the article: “A gigantic step up from encoded text files were actual games included in the grooves of records. In 1984, The Thompson Twins released ‘The Thompson Twins Adventure Game’ in both regular vinyl and flexi disc formats. [...]

 
 
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