Well, well, well. I leave for a week, and there is another article on the latest from Fuel.
Not going to brag - nope, not us. But if we were to brag, we would write something like this.
Warren
Ok, while I would love to promise this will be our last blog post on our program with McDonald’s, I can’t. So, here is another link to a great article in this month’s KidScreen.
http://www.kidscreen.com/articles/magazine/20080501/mcds.html
Warren
If you navigated here through our main page, you’ll have to excuse us, as we’ve got some rather michievous houseguests staying with us at the current moment. Hosting four elemental dragons and their precocious fairy friends has its challenges, but, to be honest, we’ve grown quite affectionate toward them.
It’s been a few weeks since our […]
This is pretty cool. Apparently The Thompson Twins released an advergame on record back in 1984. From the article: “A gigantic step up from encoded text files were actual games included in the grooves of records. In 1984, The Thompson Twins released ‘The Thompson Twins Adventure Game’ in both regular vinyl and flexi disc formats. […]
Page views or page visits? Metrics for determining user engagement have seen quite a bit of change reflecting varying perspectives influenced by the increase of web based applications and rise of social media. Metrics will change as the way we use the web does, as it has and will continue to do. For the […]
It’s always interesting to me how loosely everyone defines various terms that are “standard” in the industry. One of the most commonly used (and abused) terms is advergames, and it’s simply amazing how many people think in-game ads are the same thing as an advergame.
While they both serve the same basic purpose, they go about […]
In Everything Bad is Good for You, Steven Johnson made a lot of great points about how our threshold for simplicity in entertainment is increasing. By making comparisons between shows like Dallas and 24, it became clear that the intertwining plots and complex character relationships in entertainment have vastly increased in hit programming. So too […]
Our goal here is always to create compelling and interesting content around our client’s brands - ones that will actively “grab” the user and make them WANT to pay attention. While there’s lots of ways to accomplish this, one of the best ways is often with an advergame.
Unlike other traditional advertising media it’s very difficult […]
One of the reasons that we keep this blog is because we have a lot of diverse expertise at Fuel, from advertising types to game developers to interactivity experts to creatives. We each have our own areas of interest, and sometimes end up talking about completely different things.
This week, we’re doing things a bit differently. […]
