The interview I gave a couple weeks ago for the OGDC conference discussing the Appealing to the MMOB session I’ll be giving next week.
While the purpose of it is obviously to promote the upcoming session, I think it does a pretty good job of giving an overview of the current landscape surrounding advertiser involvement in [...]

Winter is awards season for the better part of the advertising industry, and, being the suckers for praise that we are, we end up going to a number of award ceremonies during this time.  We’re nominated for a few awards coming up, but probably the coolest is one we just found out about this morning.
The [...]

I have a great job - but I also have an extremely frustrating job at times. The frustration comes from being the guy who has to explain to the public what advergaming (which is not technically a word, I grant you) is.
Last night, a group of about 30 of us went out to a [...]

When you start digging into the Internet, away from the highways like Yahoo and MSN portals, and deeper past the popular blogs and websites, you’ll find some interesting little side streets and start to feel like you’re living in a William Gibson novel with infinte dark crannies and nooks, strange entertainment and exciting - sometimes [...]

Online entertainment is a hot topic in marketing lately, but thus far few people have been doing much in the way of publicly expressing the hard results, beyond impressions, that are being delivered.
Activision and Nielsen Entertainment recently released a joint study on the effects on brands in consumers minds in the context of in-game [...]

Within the past couple weeks we’ve launched quite a few new Fuel Projects.
POG - Supporting the relaunch of the POG product. pog.funrise.com
Dunk Face - A new promotion for Sprite where you are challenged to create the ultimate Dunk Face. www.sprite.com/dunkface/
Roddick vs. Pong - A game for American Express tied to a contest and the Australian [...]

Product & brand integration into games is intuitively a great idea - but where’s the proof? Show me numbers on recall! AdWeek has a great article on the recent Nielsen/Activision joint research into this subject, which has concluded that it might have “the best results in terms of consumer recall, awareness and ‘calls to action’, [...]

There’s a new report out from mediaedge:cia that discusses in game advertisements. The research looked at what consumers think of in-game ads, and how brands might be able to use a video game to reach an audience.
The results reinforce what I’ve been saying for quite a while now: in-game advertisements can work and can be [...]

The IGDA has just posted Eric Zimmerman’s Game Developer’s Bill of Rights. Eric presented this at the Montreal International Game Summit. Eric created this based on the inspiration of Scott McCloud who did a similar thing for Comics Creators.
While the entire article and Bill of Rights is a good read, it isn’t all directly applicable [...]

AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was [...]