2016: The alarm sounds as at 6:07. Your alarm clock has been monitoring your REM sleep patterns and is attempting to wake you at a time that is better suited to putting you in a rested vs. groggy state. Your alarm clock has also been checking your schedule, the weather, traffic and transit conditions to [...]

This is a week of traveling, some cool new experiences and a ton on interesting meet and greets. The week started on Friday in Joliet, Illinois just outside of Chicago for my first Nascar experience with our client at Wrigley. Right now I’m writing from not-so-sunny Seattle where we have been going back and [...]

For a long time now, I have been sharing publicly at conferences our recipe for engagement, which we define as Reach x Frequency x Interaction - where interaction was generally measured in time. Truthfully, time is only one vector but it’s the easiest to understand and is most important from a branded entertainment and narrative [...]

If you believe that 10 years from now you will read a paperback or a daily paper, best think again. Useful ebook technology is actually on the horizon. There are a number of new players building prototypes looking at cool features and, of course, thinking about the impact connectivity could have on a beautifully crafted [...]

…but first a history lesson.
I’ve always said that the music industry got what it deserved when they ignored the consumer behavior shift created with by original Napster. We (the people who buy stuff) wanted easier access to content. The record industry ignored this seachange and have been whining about revenues ever since. The only people [...]