Respect the Pouch. Respect it!
We’ve just recently pushed live our massive site for Capri Sun, Respect the Pouch. Respectthepouch.com extends the legs of the hit television campaign into a fully-realized online experience exploring the ongoing stories of the kids who were careless enough to disrespect the pouch.
Visitors to the page are greeted with fully rendered 3D animations as they are introduced to Leaky Louie, Bobblehead Fred, and Whoopee Cushner, three unfortunate youths who refused to play nice with the pouch and suffered the consequences. Visitors are invited to re-experience the TV spots for some context and then delve directly into hilarious minigames that expand the stories laid out in the on-air campaign. Kids can interact with the “Disrespectoids”, play games that makes use of their bizarre physical punishments, and earn points and achievements.
What could be better, then, for the site’s inaugural few weeks than to already snag an FWA? This is the thirteenth FWA for Fuel, and, frankly, I feel that it’s a fantastic display of respect towards the pouch. Click on the image below to explore the unusual world of the Disrespectoids, but, for your own sake–leave the flippin’ pouch alone.
This entry was posted on Friday, April 17th, 2009 at 5:43 pm and is filed under Branded Entertainment. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
April 30th
2009 at 9:36 am
Love the art style and branded approach to gameplay. This is the type of work being planned for exhibition and case study presentation at Harrisburg University’s LEEF conference http://www.leef2009.net
August 16th
2009 at 8:01 pm
I think this game is going to be awsome!
August 20th
2009 at 3:56 pm
This campaign is exceptionally creepy and disturbing. Watching children go through life destroying transformations because they “disrespect the pouch” (whatever that means) is quite terrifying.
August 21st
2009 at 10:31 am
Joe, the pouch never asked to be respected for its evolved understanding of the moral implications of its actions. It just asked to be respected. Period.
August 31st
2009 at 4:30 pm
hell no