Tribal and Fuel snag the gold

BY: NICK IANNITTI  |  Branded Entertainment, Fuel Buzz

While working with Byambajav Ulanbayar, the current and two-time world champion of Sumo wrestling, was an experience that would last a while, gold tends to last even longer.

That’s why we were thrilled to hear that the Sexy Subaru campaign that we had produced with Tribal DDB had grabbed the gold at the London International Awards, in the category of Digital Media.

If you haven’t yet experienced the fun of photographing a sumo wrestler draped over an SUV, then you haven’t really lived, have you?  Head over to sexysubaru.ca and try your hand at what we can now officially say is an experience worthy of acclaim.

I suppose it goes to show: the bigger the challenge (in this case, turning a sumo into a supermodel), the bigger the spoils.

To read more about the award and the people who made it happen, click here.