Fuel Partners with Intel in bringing branded entertainment to the next generation of mobile
Here at Fuel, we make a living by staying ahead of industry trends. As one of forerunners in the online branded entertainment sphere, we were one of the pioneers of rich in-browser 3D gaming, and were in the first batch of developers to provide games for the 3G iPhone. In keeping with this passion for forward movement, Fuel is partnering with Intel to help bring the world of interactive marketing to the mobile world through Atom, Intel’s new and smallest processor, which is powering the world’s most advanced smartphones and ultra mobile PCs.
“The Atom chip opens up an entirely new set of possibilities for OEMs,” said Warren Tomlin, Fuel’s President and Chief Creative Officer. “Being one of the first developers to build software for Atom-powered devices is a great opportunity, and the capabilities of the technology have really opened our minds as to what’s possible in mobile.”
At the Intel Developer’s Forum (IDF) on August 20th, Warren accompanied Anand Chandrasekher, Senior VP of Intel’s Ultra-Mobility Group, in providing a taste of the myriad possibilities for branded entertainment in the mobile space. “With smartphones and UMPCs in the hands of more and more consumers, and with the ever increasing multimedia solutions the Atom chip will provide, brands and advertisers have a virtual carte blanche for engaging consumers interactively” said Tomlin. “The question is no longer ‘where do we reach audiences?’, but ‘what can we do to make consumers want to bring our content with them?’
Using our successful branded entertainment initiative for McDonald’s Global as an example, re-built for mobile using Moblin, Intel’s Linux based mobile operating system, Fuel Games was thrilled to have been asked to help Intel introduce the future of portable consumer engagement to the world’s top OEMs.
“We thoroughly enjoyed presenting with Mr. Chandrasekher, and are honored to be considered one of the premiere online branded entertainment providers,” said Tomlin. “And now, with opportunities Atom will provide, we’re driven to help make mobile the next powerful force in entertainment.”
For a thorough summary (with pictures) of all the groundbreaking news at the event, click here.
To read the official Intel press release, click here.
This entry was posted on Thursday, August 21st, 2008 at 4:50 pm and is filed under Branded Entertainment, Fuel Buzz, Mobile, Speaking. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
