F&D Reviews
Warren was right…we just can’t promise that we’ll stop talking about Fairies and Dragons any time soon. After all, our characters have been making their way across Europe for over a month now, and we’ve still got plenty of markets to cover. So far, the toys have been causing a buzz and are popping up where we least expect them.
It also appears that parents in the UK are not shy to write to us and tell us how they feel about the happy meal toys. We’re so busy with the campaign details, it sometimes takes an email directly from a parent to really allow us to step back and appreciate the value of strong kids’ content. Here’s an exerpt from an email we recently received from a California mom now living in the U.K.:
“I just wanted to say that we loved the CD of Fairies & Dragons so much, that I looked it up online, to find you guys.
It’s so great to have something like this that isn’t tied into existing media characters, and something so cute and inventive. The girls just loved it, and it’s the first Happy Meal toy that ‘Mum’ has ever been pleased with. Now I can’t wait to collect the rest.”
I don’t think anyone creating entertainment for kids could ask for a better compliment, and directly from a parent, too! We’re still swooning from the great review, but we’d very much like to hear more opinions about the characters. So, if you’ve had a chance to take a look at the toys, send an email or leave a comment–we’d love to know what you thought.
This entry was posted on Thursday, May 8th, 2008 at 11:03 am and is filed under Fuel Buzz, Fuel IP. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
