Fire and Ice refused to share a room
If you navigated here through our main page, you’ll have to excuse us, as we’ve got some rather michievous houseguests staying with us at the current moment. Hosting four elemental dragons and their precocious fairy friends has its challenges, but, to be honest, we’ve grown quite affectionate toward them.
It’s been a few weeks since our first original property launched as a digital toy in Happy Meals in 40 European countries, and the response has been outstanding from both kids and parents. For those of you in North America or parts of the world other than Europe, however, you’ll currently not be able to get your hands on our digital toys at your local McDonald’s, so this post is dedicated to best introducing you to our newest and most beloved family members.
If you ‘re interested in getting a glimpse of the Fairies and Dragons in action, our front page is the best place to do it, with videos that offer a sneak peek into the desktop world that kids across Europe are enjoying as I type this.
A lot of talent went into creating these characters, and we’re proud to show off how we created the property in our Fairies and Dragons Case study. You’ll get a look at the U.K. television spot which is currently airing, and a behind-the-scenes glimpse about how we created the Fairies and Dragons muscial score.
That’s not all we’ve got in store. The official F&D site is now live, featuring character backgrounds and great games for kids (no matter what continent they’re in). Visit it at www.fairiesanddragons.com and have fun!
This entry was posted on Thursday, April 17th, 2008 at 12:57 pm and is filed under Branded Entertainment, Fuel IP. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
