This is a week of traveling, some cool new experiences and a ton on interesting meet and greets. The week started on Friday in Joliet, Illinois just outside of Chicago for my first Nascar experience with our client at Wrigley. Right now I’m writing from not-so-sunny Seattle where we have been going back and [...]

Obviously, not everyone at Fuel can be a blogger, but there’s no reason that we can’t use the blog to help you get to know the people behind the company a little better. Five Questions is going to be a weekly feature on the Fuel blog, in which we interview a fellow Fuellian and get [...]

Certainly nothing new, but most definitely something I’ve been hooked on for the past couple of months, are the ” inspired talks by the worlds greatest thinkers and doers in the form of TED Talks that are available online. TED (Technology Entertainment Design) is conference held in California annually which initially was invitation only. [...]

As I’m on a new face - both in the Fuel Industries environment, and now on the blog, I have but no choice but to properly introduce myself. I’m Stacey Mulcahy, and if I had to pick a respectable title, it would be that of a Flash Developer. I tend to say I’m a [...]

For a long time now, I have been sharing publicly at conferences our recipe for engagement, which we define as Reach x Frequency x Interaction - where interaction was generally measured in time. Truthfully, time is only one vector but it’s the easiest to understand and is most important from a branded entertainment and narrative [...]

“We’re boring people to death and making games that are harder and harder to play,” EA Chief Executive John Riccitiello told the Wall Street Journal.
Are we actually witnessing a regression of the consumer away from full immersion, hyper-realistic shaders and toward good ol’ fashioned game-play or have the big studios only just noticed the casual [...]

Over the past several months we’ve been quietly relaunching new versions of many of the classic games on Candystand.com. In some cases these games have been live since the sites launch 10 years ago! It’s been a really fun challenge to figure out the best ways we can update a title providing a new and [...]

If you believe that 10 years from now you will read a paperback or a daily paper, best think again. Useful ebook technology is actually on the horizon. There are a number of new players building prototypes looking at cool features and, of course, thinking about the impact connectivity could have on a beautifully crafted [...]

Settle down, grab your favorite alcoholic beverage and read on … it’s my first blog post. I’m Jeff Murray, Director of Game Development here at Fuel HQ.
Now, Ottawa may not be the capital of game production (yet) but as I stood out on my porch last Friday evening, looking up at the stars and hearing [...]

It’s a fact - they do. And they love them even more when they’re longer and interrupt the stuff they really want to watch, says the Online Publishers Association in a study released on Wednesday.
The study measured ad likeability, relevance and brand consideration of a number of combinations of ads in online video. [...]