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2007

Five Questions with Warren Tomlin, Chief Creative Officer

December 10th, 2007 by Ryan Anderson

Warren is no stranger around the the office. In fact, he was a client for seven years before making the leap from client to creative. Now, delivered straight to our door via Canada Post, Warren joins us to lead the Fuel creative and strategy teams and help us forge a path into the […]

Montreal Game Summit 2007 - My version part two.

December 3rd, 2007 by Jeff Murray

The morning kicked off with a remarkably inspiring keynote from David Perry, a consultant in the industry with a career spanning 25 years. Perry began with a brief history of his career and I was more than happy to see screenshots from his ZX-81 games and some shots of games he worked on at Mikro-Gen […]

Montreal Game Summit

November 29th, 2007 by Jeff Murray

Apparently, World of Warcraft is an evil and corrupt game, game developers make better parents and those are just some of the topics covered at the Montreal Game Summit 2007 (MIGS 07).
We arrived at the Palais Des Congres in Montreal, at around 8am. The inside of the building reminded me of Dawn of the Dead without the […]

Why don’t you shut up?

November 20th, 2007 by Jeff Murray

No.1 in the Spanish hit ringtone charts? Rumored to have generated $2.2 million and featuring the words ‘Why don’t you shut up?’, the current number 1 hit ringtone features a soundbite from the King of Spain. The incident occured during a summit in Chile when he tried to stop Hugo Chavez interrupting Spanish Prime Minister Jose Luis Rodriguez Zapatero. It […]

Parents who complain about games don’t play with their kids

November 13th, 2007 by Brian Robbins

The AP announced the results of their study on how parents interact with their kids through games. While this has been picked up on a few blogs though I’m really surprised there hasn’t been more.
I have a couple issues with the article itself. Namely that they only interviewed very stereotypical people including a stay […]

Whats wrong with the game industry?

November 12th, 2007 by Jeff Murray

There seems to be a trend of gaming celebrities complaining about the state of AAA games and the quality of available titles. The solutions being offered are usually along the lines of either ‘whatever is in my latest book’ or ‘whatever I’m selling’. It’s nothing new, but notably laughable all the same.
All industries have, or have had, […]

Fuel t-shirts appearing in Second Life!

November 8th, 2007 by Jeff Murray

Chances are that a few of you guys or gals will be spending a portion of your first life in Second Life. Just for fun, I’ve produced some rather cool t-shirts that you can grab from numerous freebie locations across the SL world.
On the left my own avatar, Mr. McCaw, wears a Fuel Industries t-shirt with pride as he continues to ponder the existence of what […]

Life at Fuel

November 7th, 2007 by Ryan Anderson

A bulletin from our IT department today:
Hey
Whom ever left the swords in the server room, please come see me.
Thanks
Juggie
I love this place sometimes.

Canada’s Top Agencies

November 6th, 2007 by Ryan Anderson

It’s nice to be appreciated.  Marketing Magazine’s list of the top Canadian agencies came out yesterday, and I’m happy to say that Fuel Industries is among the top ten agencies, regardless of discipline, in the country.
Marketing Magazine - Canada’s Top Agencies

Advergames on Vinyl

September 21st, 2007 by Brian Robbins

This is pretty cool. Apparently The Thompson Twins released an advergame on record back in 1984. From the article: “A gigantic step up from encoded text files were actual games included in the grooves of records. In 1984, The Thompson Twins released ‘The Thompson Twins Adventure Game’ in both regular vinyl and flexi disc formats. […]

 
 
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