Will you take on the streets of Paris?
One of the most satisfying parts of this job is seeing our ideas come to life - especially when you’re doing something that nobody has really tried before. We get asked to make a lot of driving games (could it be our name? )so when London strategy agency Hyper Happen approached us on behalf of their client Nokia with a brief to make a driving experience that would redefine the online driving game, we got really excited. Even moreso when we found out it meant we would be going to Paris.
What makes this one different than all the rest? Mostly the fact that instead of relying on 3D for the gaming experience, we created a live-action driving game shot on film, creating an interactive movie feel to it.
The story is this - a mysterious woman needs your help getting to three addresses in Paris in a short amount of time. Along the way, you have to use your Nokia Multimedia Car Kit CK-20W GPS phone to reach the destination and get the pay-off of the final scene. And if you drive the wrong way, you’ll find yourself insulted by the the rude mysterious woman whose life you’re saving. Nobody likes a backseat driver.
In order to bring this to life, Karbon Arc, our film production “brother company” (Cy’s manhood is threatened when we call it a sister company), set out to Paris, and with a camera mounted to a car, they filmed every street and every turn of Ile Sainte-Louis, and that footage was used to create a Flash driving experience unlike any other.
Rob, our Fuel Sounds wizard created the music to complete the experience, and provided the voices for the introductory sequence (no, it’s not Jason Statham). He’s one of the few people I know who can have a conversation with himself and not seem crazy.
We’re definitely proud of this one - and it got some praise from AdRants:
We don’t want to sound too excited but this would make a pretty decent (if really, really short) standalone video game.
So, will you take on the streets of Paris?
That’s not a rhetorical question. I’m actually asking.
This entry was posted on Thursday, February 15th, 2007 at 6:14 pm and is filed under Fuel Projects. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
