If you visit the site regularly, you probably know me, Julian (though you may not understand what he’s talking about unless you’re a hardcore Flash geek expert) and occaisonally you hear from Sean.  But unless you’ve met him, you probably don’t know much about Mike Burns - the pulsating brain of the Fuelhive, and the man [...]

In the most recent edition of Marketing Magazine, Tony Alitilia, CEO of Toronto agency Downtown Partners has a piece that hits very close to home for anyone who is in the position of receiving resumes from would-be ad workers. 
In the piece he talks about getting resumes addressed to the wrong person, mentioning their respect [...]

Okay, I promise that I won’t spend ALL of my time here tooting our own horn, but I couldn’t resist sharing this latest press clipping from The Phoenix. 
In his Rec Room column, Mitch Krpata talks about the trend toward promoting major entertainment properties online with games that tie in the personality of the show.  [...]

We’re finally taking some time to ourselves and doing what we’ve been too busy to do for some time now - updating our website!  A major part of that will be the development and expansion of our current blog, plus the addition of a lot of new features on branded entertainment, advergaming and the future [...]

Being the egomaniacs we are, it’s always exciting to see mentions of Fuel in the news - especially when the stories don’t involve arrests for public indecency.  If you’re an advertising geek like myself and happen to read most of the industry publications, you would have seen our names a couple of times this week.
First, [...]

I have a great job - but I also have an extremely frustrating job at times. The frustration comes from being the guy who has to explain to the public what advergaming (which is not technically a word, I grant you) is.
Last night, a group of about 30 of us went out to a [...]

A good portion of the management team here has been representing Fuel at Digital Hollywood’s Building Blocks in San Jose this week. Speaking as part of a panel on engagement and rich media, Jeff Doiron (AKA "Mr. President") was quoted in an article on Clickz.com

Doiron believes advertisers are wary of moving onto cell phones, [...]

If you’ve worked in or around marketing for any length of time, you’ve undoubtedly heard the term "meme" thrown about. I first heard the word back in university when I was doing my undergrad in communications. The text I was reading described it as a compressed packet of information which could be transmitted [...]

We’re looking for a couple of people to write words good.
Specifically, we’re in the market for two junior creative writers. Some agency experience is preferred, but if you’ve got a rebellious streak, a razor-sharp wit and the desire to write for clients like Sprite, Mini, Johnson & Johnson, Fox and HBO, then send us [...]

Q: What does it take to work for a great creative agency?A: A full and hearty moustache.
Q: Can I be creative if I don’t have a moustache?A: No.
(Kinda makes you want to work here, don’t it? Come on, admit it.)