Sure, we all know that toothbrushes and floss are good for keeping your teeth a sparkly gleaming white, and for avoiding the bi-annual lecture about the importance of oral hygeine at your friendly neighbourhood dental office. But, to the resourceful, a backpack full of oral care products can be the key to unlocking an age […]
I mentioned earlier that we’d scored a shutout in the nominations for Billboard Magazine’s DEMMX Advergame of the Year, so when the awards were announced yesterday, we knew we were winning something.
What we were NOT expecting was to win for all three.
Apparently due to the quality of all three projects, and the fact that […]
A bit of a distraction for you today. Our latest game for Wrigley’s Candystand is live today, and contractually obligated bias aside, this game plays and looks fantastic. This has been quite some time in development, but I think the wait paid off.
Each of the eighteen holes was inspired by a particular LifeSavers flavour, […]
I’m not sure how to respond to an introduction by song - there’s just no way I can top that. Instead I’ll just say that it’s great to be back here with Fuel. A lot has changed since I left - there’s quite a few new faces, and the entire company is getting ready to […]
For those of you who have been reading this blog for any amount of time, you will no doubt remember that before me and before Sean, there was a much more regular author on the site. Ladies and gentlemen, it is my pleasure to re-introduce to you the Sultan of Shockwave, the the Admiral of […]
Winter is awards season for the better part of the advertising industry, and, being the suckers for praise that we are, we end up going to a number of award ceremonies during this time. We’re nominated for a few awards coming up, but probably the coolest is one we just found out about this morning.
The […]
In most cases when you launch a viral campaign, you’re looking to create buzz. Success means different things in different situations, but to be as reductive as possible, in most cases lots of buzz = successful viral campaign.
That’s why I was very interested to read on Stephen Dubners Freakanomics Blog about Fox dramatically reducing the […]
Bacon in the form of little glass trophies, at least. Last night was the Canadian Digital Marketing Awards, and we spent the evening partying with the best interactive minds in the country - and we did quite well for ourselves, I must say.
We won a total of eight awards: 2 gold, 4 silver and […]
Are you the sort of person who shows up five minutes early to every appointment, and gets annoyed when others don’t do the same? Do you have a meticulous attention to detail that would make Rainman look disorganized? Do you have a strong marketing and advertising background managing proven brands? Are you getting tired of […]
We were excited to find out this week that of the 16 online branded games in the running for the Consumer Choice Award, 7 were created by Fuel Industries.
https://www.canada.com/topics/technology/consumerchoice/index.html
If you’ve got a few minutes, and want to support your friendly neighbourhood branded entertainment agency, go to the site and rate some of the […]
