Fuel in the news

BY: RYAN ANDERSON  |  Fuel Projects

Being the egomaniacs we are, it’s always exciting to see mentions of Fuel in the news - especially when the stories don’t involve arrests for public indecency.  If you’re an advertising geek like myself and happen to read most of the industry publications, you would have seen our names a couple of times this week.

First, in OMMA Magazine, we were interviewed for a piece by Larry Dobrow called “Where the guys are” about marketing to men online.  In what is possibly my favourite quote ever, Sean says:

“Reaching them isn’t really harder, but it is different. Advertisers and media buyers may actually have to think a little for a change. Instead, they talk about ‘the hard-to-reach 18-to-24-year-old male’ like they’re narrating a National Geographic documentary about a mutant gazelle.”

It’s nice to have a PR job where you can let spokespeople say WHATEVER HAPPENS TO POP INTO THEIR HEAD AT THE TIME.

Mike was also interviewed for a piece on advergaming for Brandweek (sub. req.). 

“It is advertising that can engage people for 10 to 15 minutes,” said Mike Burns, Fuel Games’ CEO.  “We’re moving away from the 30-second stop and toward the birth of the 600-second spot.”

Both articles featured American Dad vs. Family Guy Kung Fu, which is always a crowd-pleaser.  Things like this show up online all the time, but there’s something satisfying about seeing your name on the physical page.  Maybe there’s something to this whole “print media” fad afterall.

Filed Under: PR Guy justifying his own position.