Comments on: What is an advergame? http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/ Just another WordPress weblog Fri, 10 Feb 2012 08:35:22 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Stodge http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-479 Stodge Tue, 05 Jun 2007 13:33:28 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-479 I don't think advergaming is a difficult concept to grasp. But then I play computer games and I like to think I'm reasonably intellilgent and in tune with branding and advertising. Maybe that combination makes it easier to connect the dots? I don’t think advergaming is a difficult concept to grasp. But then I play computer games and I like to think I’m reasonably intellilgent and in tune with branding and advertising. Maybe that combination makes it easier to connect the dots?

]]> By: Stephanie http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-302 Stephanie Mon, 16 Oct 2006 15:45:16 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-302 I can't rightly recall when I realized that the cartoons were blatant ads. I believe it was sometime in my teenage years when I was still forming my opinions about advertising and marketing as a whole. Thank you for responding to my comment so quickly. I've enjoyed playing the games your company has produced and look forward to seeing more. I can’t rightly recall when I realized that the cartoons were blatant ads. I believe it was sometime in my teenage years when I was still forming my opinions about advertising and marketing as a whole. Thank you for responding to my comment so quickly. I’ve enjoyed playing the games your company has produced and look forward to seeing more.

]]> By: Ryan http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-301 Ryan Fri, 13 Oct 2006 14:08:45 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-301 Shows like GI Joe and He Man were the height of branded entertainment in the 80s. Advergaming falls under the umbrella of branded entertainment - so in this case, you bought the toys because of your positive experience with the show. It wasn't a game, but it made that connection between the two things and drove your desire to buy. It wasn't until I was in university writing an essay on marketing to children in a communications class that I actually realized that the He-Man show I watched as a kid was a blatant ad for the toys. Shows like GI Joe and He Man were the height of branded entertainment in the 80s. Advergaming falls under the umbrella of branded entertainment - so in this case, you bought the toys because of your positive experience with the show. It wasn’t a game, but it made that connection between the two things and drove your desire to buy. It wasn’t until I was in university writing an essay on marketing to children in a communications class that I actually realized that the He-Man show I watched as a kid was a blatant ad for the toys.

]]> By: Stephanie Richardson http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-300 Stephanie Richardson Thu, 12 Oct 2006 21:01:36 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-300 Personally, when I think of advergaming, I recall that warm fuzzy connection between the He-man cartoon and He-man toys that I experienced as a child. The show experience was relived through the toys. Is this somewhat how advergaming functions? Personally, when I think of advergaming, I recall that warm fuzzy connection between the He-man cartoon and He-man toys that I experienced as a child. The show experience was relived through the toys. Is this somewhat how advergaming functions?

]]> By: disassembled formulas » Blog Archive » What is an advergame? http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-299 disassembled formulas » Blog Archive » What is an advergame? Tue, 19 Sep 2006 20:41:28 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-299 [...] There’s a great article by Ryan Anderson at the Fuel Games Blog that defines an advergame. I posted it here for future reference. Below is an excerpt from it. Advergames are not simply games with logos slapped on them. There are some who try to pass these kinds of games off as advergames, but it misses one essential point: in advergaming the game is more than a delivery mechanism for passive advertising - the game itself must deliver a brand experience. [...] [...] There’s a great article by Ryan Anderson at the Fuel Games Blog that defines an advergame. I posted it here for future reference. Below is an excerpt from it. Advergames are not simply games with logos slapped on them. There are some who try to pass these kinds of games off as advergames, but it misses one essential point: in advergaming the game is more than a delivery mechanism for passive advertising - the game itself must deliver a brand experience. [...]

]]> By: good http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-297 good Mon, 11 Sep 2006 16:53:03 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-297 good http://www.f8f8.com good

http://www.f8f8.com

]]> By: JR Fabito http://www.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/comment-page-1/#comment-298 JR Fabito Sat, 02 Sep 2006 22:40:05 +0000 http://fuel2-dev.fuelindustries.com/blogs/2006-09-01/what-is-an-advergame/#comment-298 Great blog about advergaming. I agree whole heartedly. Great blog about advergaming. I agree whole heartedly.

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