After reading Brian’s comments on the branded entertainment deal with CSI Miami and Hummer, I looked at the site and got pretty riled up. It’s plain and simple overkill. Driving over people with the Hummer brand. There’s no “integration”. I’m not a fan of the show, however, so I don’t really have a right to […]
Product & brand integration into games is intuitively a great idea - but where’s the proof? Show me numbers on recall! AdWeek has a great article on the recent Nielsen/Activision joint research into this subject, which has concluded that it might have “the best results in terms of consumer recall, awareness and ‘calls to action’, […]
There’s a new report out from mediaedge:cia that discusses in game advertisements. The research looked at what consumers think of in-game ads, and how brands might be able to use a video game to reach an audience.
The results reinforce what I’ve been saying for quite a while now: in-game advertisements can work and can be […]
My wife and I finally got around to watching last week’s CSI: Miami episode. This is the one where they had “extra bonus content” that was only available on cbs.com.
Unfortunately it wasn’t still linked from the main page, so we had to hunt around a little bit in order to find it. Not a big […]
The IGDA has just posted Eric Zimmerman’s Game Developer’s Bill of Rights. Eric presented this at the Montreal International Game Summit. Eric created this based on the inspiration of Scott McCloud who did a similar thing for Comics Creators.
While the entire article and Bill of Rights is a good read, it isn’t all directly applicable […]
AtomShockwave just announced the launch of their new In-Games Ad Network. The first game to take incorporate the in-game ads is our own SWITCH Wakeboarding.
Fortunately with a game like SWITCH we can incorporate ads in non-intrusive and intuitive locations. The end user now sees branding in the same locations they would expect if this was […]
Gabe and Tycho from Penny Arcade have just opened up Child’s Play 2005. A terrific game industry fund raiser, that aims to purchase toys, video games, and funds for various children’s hospitals around the world. So far it looks like they have several hospitals setup in the states, one in the UK, and even a […]
The past Friday was the annual North Amercian Virtools User Day. This event was timed to be the day after the Montreal International Game Summit (good recap here). The event was relatively small with about 35 people in attendance. It gave a great chance to talk with the folks from Virtools and learn first-hand about […]
Our friends over at Shockwave.com have just made a big purchase.
While it’s just hitting the press now, my guess is this actually happened a few weeks ago, as I’ve seen lots of ads for AddictingGames.com recently.
It’s interesting to note that AddictingGames apparently had ~5 Million unique visitors a month which pushes the Shockwave network […]
Subaru Impreza Shakedown is an advergame and contest promoting the Subaru Impreza. The main gameplay consists of you driving one of various Impreza models around the course for the best time. The best times will win prizes at the end of the promotion.
What I liked: The overall site design and site philosophy seems to try […]
