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	<title>Comments on: Horrible example of Branded Entertainment</title>
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	<pubDate>Fri, 10 Sep 2010 23:57:21 +0000</pubDate>
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		<title>By: Sean</title>
		<link>http://www.fuelindustries.com/blogs/2005-11-29/horrible-example-of-branded-entertainment/comment-page-1/#comment-244</link>
		<dc:creator>Sean</dc:creator>
		<pubDate>Mon, 19 Dec 2005 17:04:50 +0000</pubDate>
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		<description>Yeah I agree. That was pretty contrived and awkward. "Nice wheels". It wouldn't have been as bad if they hadnt had the hummer ad before it. It's called being subtle. 

That wasn't brand "integration", it was brand "hammer you in the face over and over again until you don't want to look at a hummer again".</description>
		<content:encoded><![CDATA[<p>Yeah I agree. That was pretty contrived and awkward. &#8220;Nice wheels&#8221;. It wouldn&#8217;t have been as bad if they hadnt had the hummer ad before it. It&#8217;s called being subtle. </p>
<p>That wasn&#8217;t brand &#8220;integration&#8221;, it was brand &#8220;hammer you in the face over and over again until you don&#8217;t want to look at a hummer again&#8221;.</p>
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