The Granny Gamer Audience

BY: BRIAN ROBBINS  |  Advergames, Game Industry, Online Marketing

While lots of people have talked about an aging gamer audience, this is the first article I’ve seen referring to Grandma Gamers. Apparently there is a 69 year old Grandma “Old Grandma Hardcore” who’s an avid gamer. She even has a blog. While the article itself is a good read, there’s some very interesting facts listed too:

• 19% of gamers are over 50
• 53% of gamers expect to play as much, or more than they do now in 10 years
• Adult gamers have been playing an average of 12 years

All of this is just even more proof that gaming is for much more than just “pimple faced teenagers” It is truly a mass-market medium, and progressive brands will do well to embrace this.