Agencies and Blogs

BY: SEAN MACPHEDRAN  |  Branding, Game Industry

Joe Jaffe, along with AdRants and some other sites, have been talking about whether agencies should have blogs. We don’t really call ourselves an agency, but we’ve been known to roll wit’ da agency homies, so here’s our thinking on this topic.

1) Our employees are smart enough to say intelligent things that people might want to hear
2) If we do say something stupid, so what. It’s the Internet. No one uses the internet, right?
3) It’s great for getting more hits on search engines
4) If you’re trying to be innovative with online marketing and are afraid of blogs, you might as well get out now. Run. Run away quickly. Because the Internet is all about user created content
5) It’s fun to be part of the blogging community. Being in marketing is supposed to be fun, right?

So - pretty much our thinking is: of course you should have a blog. And don’t fill it with corporate BS. Alas, most companies just don’t get it because their Internet Marketing Task Force is still too busy trying to figure out how they can make their site look cooler with some Flash animations.