http://www.fuelindustries.com/blogs/2005-07-04/race-to-the-lights-game-review/ Just another WordPress weblog Fri, 10 Feb 2012 10:02:06 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://www.fuelindustries.com/blogs/2005-07-04/race-to-the-lights-game-review/comment-page-1/#comment-34 Fuel Games Blog : When poor product placement attacks Tue, 02 Aug 2005 04:02:21 +0000 http://fuel2-dev.fuelindustries.com/blogs/2005-07-04/race-to-the-lights-game-review/#comment-34 [...] The reaction this is getting so far has been pretty negative, especially within the advertising world. Why then, do people think it is perfectly acceptable to do the same thing in an advergame? We’re constantly seeing games where the product being advertised is completely unrelated to the gameplay. The worst force you to blindly chase after logos, while only slightly better are ones that just plaster a logo on the screen. [...] [...] The reaction this is getting so far has been pretty negative, especially within the advertising world. Why then, do people think it is perfectly acceptable to do the same thing in an advergame? We’re constantly seeing games where the product being advertised is completely unrelated to the gameplay. The worst force you to blindly chase after logos, while only slightly better are ones that just plaster a logo on the screen. [...]

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